Marketing & Business Development Program Director

Toronto, ON
Professional Services

Our Client

Our client is a dynamic consulting firm serving boards of directors of public and private companies. Their mission is to be the leading provider of advice on executive compensation, performance measurement and assessment, board effectiveness, and related governance to the boards of medium and large companies in Canada, and the U.S. They help boards make the right decisions within an environment of heightened complexity and scrutiny.

Their clients are the boards of top-tier, mid-market and small public and private companies spanning a wide range of industries: energy and resources, banking and insurance, pension funds and asset management, high technology, transportation, real estate, utilities, telecommunications, retail, aerospace and defense. They work closely with the highest level of leadership at these clients, boards of directors and C-suite executives. With offices in Toronto, Calgary, and Montreal, they are able to serve clients anywhere in North America.

Position Overview

Our client is seeking a Marketing & Business Development Program Director to join their team.  The successful candidate will have a broad scope of objectives, with the primary objective of setting and executing various marketing and business development activities for the firm.  They will balance thinking strategically with ‘rolling up the sleeves’, and will partner with internal and external stakeholders to execute on key initiatives.

The primary goal of this role is to ensure that our client is more effective in conveying their message to their target markets (Toronto, Quebec, Western Canada, etc.) by executing on tactical marketing strategies. Internally, they expect the Program Director to play a key role in identifying, implementing and carrying out continuous improvements and efficiencies related to the firm’s marketing and business development practices.  The individual will work closely with Partners, Consultants, and Admin team across the range of marketing and BD efforts.

This document outlines the key responsibilities and expectations of the role. As this is a new role for the firm, it is expected that the scope may evolve over time, including based on the perspective and input of the incumbent. Upon building an understanding of the business, the Program Director has an opportunity to play an increasingly greater role in helping to set the firm’s overall strategic direction as it relates to marketing and business development.

Role Responsibilities

Business Development & Sales

Strategy

  • Support the definition of the firm’s BD / sales strategy
  • Collaborate with internal stakeholders to develop strategies to support firm’s business development and sales strategy (including expansion efforts in Quebec, and with the Board Effectiveness practice)
  • Generate buy-in and alignment on the team
  • Inspires action across the team and holds team members accountable
  • Coaching individual team members on business development-related activities (e.g., social media presence)
  • Lend expertise to presentation / branding of new and expanded service offerings
  • Review, research and manage appropriate mediums for business development (e.g., sponsorships, conferences, media advertisements)
  • Regularly conduct research to remain aware of top US & Canadian competitors, along with relevant content and news that affects the firm or its clients
  • Provide senior consultants with quarterly updates

 

Execution

  • Support business development activity
  • Support senior team in identifying new / different groups to target from a market / BD standpoint – e.g. law firms, industry groups, etc.
  • Ensure appropriate marketing material is developed and available that will support various team members’ business development efforts
  • Review current prospective client materials; identify areas to improve presentation / professionalization; work with internal / external partners to implement improvements
  • Develop tools to systematize BD efforts
  • Optimize the use of Salesforce
  • Take lead on identifying / developing approach(es) to take better advantage of Salesforce capabilities
  • Become expert on Salesforce (internal “go to” person) and its capabilities (from a business standpoint)
  • Work with senior consultants to identify additional needed and “nice to have” reporting or usages of Salesforce CRM software
  • Work with appropriate external partners to develop solutions
  • Monitor quality and consistency of input information; work with team to ensure that existing Salesforce information is accurate and up to date – e.g. contact information, relationships, board appointments, etc. (will include 1:1 with each consultant, as well as group session periodically)
  • Identify and implement effective method(s) to manage firm’s contacts
  • Lead deep dive on capabilities of existing systems – e.g. Salesforce, Constant Contact, etc.; identify gaps
  • Develop optimized process / approach for managing firm’s contacts going forward – utilizing existing systems and/or new, as appropriate

 

 

Marketing & Communications

Strategy

  • Support the development of the firm’s marketing and communication strategy
  • Guide the senior team in developing a clear marketing strategy
  • Guide discussions to articulate parameters for marketing spend (e.g., how are dollars currently being spent? What is the budget? What is the decision framework for how budget should be spent?)
  • Analyze current data (e.g., Salesforce) to understand the target audience
  • Identify new strategies to reach the target audience
  • Develop and execute communication strategy for the firm
  • Advise on the overall communication approach of the firm to ensure alignment with overall firm strategy / direction, as it is articulated – e.g. ensure alignment of firm branding, positioning, supporting activities, etc.
  • Lend expertise to ensure materials (both client and sales) are aligned and consistent with marketing / branding strategy
  • Lead and manage digital strategy for firm (e.g., SEO/SEM), including assessing performance metrics such as campaign analytics, efficiency metrics, and overall return on investment. Prioritize execution recognizing resource constraints
  • Communicate parameters re. utilizing professional social media in a fashion consistent with defined strategy to all consultants

 

Execution

  • Develop and maintain a firm content/editorial calendar
  • Develop and maintain a content / editorial calendar to manage and track all marketing, events, and thought-capital activities
  • Support eminence-building initiatives
  • Advise on how the firm can extend current eminence building activities
  • Support proactive identification and assessment of speaking opportunities
  • Collaborate with internal Intellectual Capital lead to:
  • Establish annual calendar for thought capital production
  • Manage monthly newsletter
  • Reach out to get volunteers from senior consultants and gather topics for content
  • Monitor / ensure production of IC
  • Manage relationships with external organizations to proactively identify eminence opportunities (e.g., Conference Board)
  • Support the execution of company events (e.g., Directors’ Dinners, TSX60 Breakfasts, ICD sponsorship / DEP, other)
  • Work with senior consultants and admin team to plan and execute existing and new events (e.g., event promotion, coordination, publication / distribution of briefing documents)
  • Maximize value of the company website – Responsible for ensuring website is kept “fresh” and updated in timely manner

Desired Qualifications

  • Bachelor degree with a concentration in Business, Marketing, or related field; Master degree an asset
  • Minimum 7+ years of relevant professional services experience within sales, marketing, or communications
  • Experience planning and executing sales and marketing initiatives in a professional services organization (i.e., consulting, law)
  • Experience with Salesforce.com as well as digital analytics platforms (Google Analytics, Adwords) an asset
  • Excellent time management, organization, and project management skills with the ability to handle multiple projects concurrently and operate in a fast-paced work environment
  • Self-motivated with a high degree of proactive ‘hands-on’ thinking and acting
  • Ability to operate effectively with ambiguity
  • Exceptional oral and written communication skills

We appreciate your interest in this role.

In sharing your resume, you place your trust in us to treat you with integrity and respect and act in your best interests. All resumes will be held in the strictest of confidence.

Those who most closely meet our client’s requirements will be contacted for an interview.

Please pass this opportunity forward. We welcome all referrals should someone in your network benefit from this opportunity.

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Katie Watt

Research and Operations Specialist

Katie enjoys being part of the Research and Operations division at Thorek/Scott and Partners. Katie utilizes her skills in research, project and data management to support the recruiting efforts of the Thorek/Scott and Partners team. She enjoys working in the positive team atmosphere that Thorek/Scott and Partners offers.

After completing her Master’s in Geography at the University of Toronto, Katie worked in consulting in the environmental non-profit sector where she conducted policy analysis and delivered workshops on sustainable development. Katie continues to pursue her passions of environmental protection by volunteering with local environmental non-profit organizations.

Lisa is thrilled to be a part of the team at Thorek/Scott and Partners. Lisa’s deep background in financial services, relationship building, and customer service coupled with her background in operations and support has been instrumental to the firm’s Research and Operations division. Prior to joining Thorek/Scott and Partners, Lisa worked for over 10 years in a large Canadian Bank in front facing, client operational roles. Having worked for large organizations in the past, she is delighted to be part of a close-knit group and enjoys the upbeat office and friendly environment at Thorek/Scott and Partners.

In her free time, Lisa enjoys reading, crafting and spending time with family and friends.

Derek Young joined Thorek/Scott and Partners following a successful tenure with one of the globe’s largest recruitment firms where he specialised in consulting, legal and compliance search across a range of industries including financial & professional services. He is passionate about helping people fulfil their long-term career aspirations. Derek’s personable approach and deep knowledge allows him to develop strong relationships with both his candidates and clients.

After completing his B.Com from the University of Toronto’s Finance program, Derek began his career off as a financial advisor working for two of Canada’s largest wealth managers. These roles taught him the importance of listening to his clients and always putting their goals first. Derek has lived and traveled in Ireland, Europe and Africa. He enjoys playing and watching a variety of sports, and spending time with friends and family.

Lisa is thrilled to join the Thorek/Scott and Partners team and brings 30 years of experience in large public sector organizations. She has held multiple executive leadership positions in the education sector and as CEO was responsible for overseeing all aspects of the organization including Human Resources, Operations, Information Technology, Finance, Capital, and Leadership.

Lisa brings her insight and experience to executive recruitment. She is a highly motivated and goal-oriented professional dedicated to finding high quality talent.

Lisa has worked with multiple stakeholders within the community and at the Provincial level. She has trained senior executives on Strategic Planning and Implementation in Canada and the United States. She has taught Masters’ level courses and College programs. She has authored documents on Strategic Planning, Poverty, Succession Planning and Leadership Development.

She holds a Bachelor of Arts in Psychology, and a Master’s degree in Leadership/Administration. Lisa completed the Executive Leadership programs at Rotman School of Management and the Richard Ivey School of Business as well as earning multiple certificates at the Queens Executive Education Program.

Lisa belongs to several professional organizations including the Professional Women’s Network, Equal Voice and Elevate. In her spare time, she enjoys spending time with family, travelling, and giving back to her community.

Lauren Thorek is proud to be a member of the recruiting team at Thorek/Scott and Partners. Since joining the firm, Lauren has taken an active role in providing the highest levels of service and support to our clients and candidates.

Ethical, passionate and innovative, Lauren builds lasting relationships and strives to create solutions tailored to fit the short-term needs and long-term goals unique to different individuals and organizations. She thrives on challenge and is motivated by exceeding expectations on tough, hard to close searches.

Active in multiple sectors including Real Estate, and Investments and Financial Services, Lauren views success as being a passionate advocate for her candidates and a valued partner to her clients.

Sari Friedman is delighted to be back at Thorek/Scott and Partners. With over 25 years of real estate and finance experience and a passion for people, transitioning into the recruitment industry was a natural fit for Sari. 

She brings multiple experiences and synergetic attributes to her role at Thorek/Scott. Having worked as an equity research associate covering real estate and REITs, Sari has a strong understanding of the real estate industry. She holds a real estate license, has actively traded real estate and is a personal investor. Sari’s technical insight combined with her outstanding business acumen, strong negotiation and research skills adds tremendous value to clients and candidates. 

Sari is well known for her caring and friendly demeanour. She is passionate about helping people with an emphasis on providing an individualized human experience. She will often go above and beyond when coaching her candidates and clients throughout the recruitment process. Sari takes the time to understand the needs of her clients and candidates and creates long lasting relationships. 

Sari graduated from University of Western Ontario majoring in Economics and earned her MBA from the University of Toronto Rotman Management Program. She enjoys spending time with her family and friends, cooking, travelling and camping.

Steven is a CPA who graduated with an honours bachelors degree in business from McMaster University & from Cornell University with an Executive MBA. Before joining Thorek/Scott he spent his career in industry, building large support service teams and also taking an active role in the overall corporate recruitment functions as a VP/CFO. He prides himself as a recruiter who is transparent, a great communicator and gives honest feedback.

Steven is passionate about travelling, having visited over 130 countries, and about his Toronto Maple Leafs.

Faye Thorek is an accomplished executive search consultant with over 40 years of experience in the Canadian recruitment market. Known for her keen insight and compassionate dedication to her work, Faye envisions herself as an advocate for those with whom she conducts business. Over the years, Faye has consulted numerous companies on how to best craft their strategic vision and then taken the lead on executing that mandate. She has spoken on recruitment and search issues to a wide range of audiences.

Outside of the office, Faye is also a committed investor in people. She volunteers with Out of the Cold, Kids.now, and Bereaved Families of Ontario (BFO). She has sat on the Professional Development Steering Committee of the HRPAO. She is a former member of the Board at BFO and the North York Harvest Food Bank.

Having founded Thorek/Scott and Partners over four decades ago, Michael Thorek has been shepherding its growth ever since. Together with his wife, Michael is dedicated to building a business with humanity, innovation, and excellence at its core. A specialist in the recruitment of talent for the Financial Services Industry, Michael has currently turned his interest towards the field of Risk Management, Capital Markets and Database Marketing Analytics. A jack of many trades, Michael is also a father, inventor, scholar and scribe, who possess a keen interest in comparative religions.